Panel Discussion
SESSION TOPIC: Content
DATE: Thursday, September 7, 2023 | TIME: 2:15 pm PT
eCommerce Director,
Hear from Brands: Year-in and year-out, digital shelf and content management remain core pillars of eCommerce success – even more so as product description pages influence total retail market share in-store and online. With an endless tool shed to choose from, organizations must get savvy on what tech and partners to invest in now and for the future. In this session, Todd Hassenfelt (Colgate-Palmolive), Sean Lavery (Rust-Oleum Corporation), Robin Reeves (SC Johnson), and Lauren Edwards (The Hillman Group) will discuss best practices and shared learnings across key questions when it comes to PDP content creation and digital shelf management.
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Executing PDP Content Creation & Digital Shelf Management Internally at Branded Manufacturers
Director of Sales,
Growth Strategy & Planning
eCommerce
eCommerce COE
VP, eCommerce
& Digital Strategy