CRC 2026 eCommerce Summit Agenda - Separating the Signal from the Noise

2026 eCommerce Summit Agenda

2026 Summit Agenda & Sessions

The 2026 eCommerce Summit agenda brings together the trends, technologies & strategies shaping the future of commerce. To help attendees navigate their day, select sessions are marked with thematic icons that identify key areas of focus making it easy to find the content most relevant to your business.

	AI: Explore how artificial intelligence is transforming commerce through automation, personalization, search, content creation & decision-making.			Social Commerce: Discover how brands are turning engagement into conversion across TikTok Shop, Instagram, YouTube & emerging social platforms.

	Brand Protection & Channel Management: Learn strategies to safeguard brand equity, maintain channel integrity & navigate an increasingly complex digital marketplace.			Digital Content & Retail Media: Uncover best practices for winning the digital shelf through optimized content, retail media investment & shopper-centric experiences.

	Retailer Deep-Dives with CRC Analysts: Gain exclusive insights into retailer strategies, category trends, competitive dynamics & what CRC analysts are watching most closely.			Optimizing Your Org & eCom Leadership: Build the teams, structures & leadership strategies needed to drive growth, scale capabilities & future-proof your eCommerce organization.


WEDNESDAY, AUGUST 12, 2026
4:00 PM - 7:00 PM PT
Welcome Cocktail Reception sponsored by

THURSDAY, AUGUST 13, 2026
7:00 AM - 7:45 AM PT
Registration & Networking Breakfast

7:45 AM - 8:00 AM PT
Welcome & Opening Remarks Nick Fischietto Executive Director, eCommerce Cleveland Research Company
8:05 AM - 8:45 AM PT
AI Shopping: The Personalization & Tech Shifts Reshaping How Brands Win Spencer Millerberg Founding Partner DetailPage		Unlocking TikTok Inside a Legacy Brand: Driving Awareness Without Breaking the Model Eric Lucari Global Sales Director, Digital Commerce Mars Snacking Hugo Soul Founder & CEO Unbox
8:55 AM - 9:35 AM PT
How Leading Manufacturers are Futureproofing Their Organizations Ariel Dalton Head of Strategic Insights, Planning & Connected Commerce Danone Rob Ibarguen Head of Digital Intelligence Newell Brands		What the Fastest-Growing Brands on Amazon Do Differently with Ads, Creative & Ops Harriet Carson VP Advertising Nectar Jason Landro Co-CEO Nectar
9:45 AM - 10:25 AM PT
Multiplying Your Workforce with Agents to Help Manage Amazon Operations Jake Ryan Co-Founder & CEO Jarvio		How eCommerce Professionals Use AI to Create Content & Win Search While Navigating Legal, Communications & Marketing Sandra Oono Vice President, eCommerce Daye North America Brian Siytangco eCommerce Content SpinMaster Grace Hong Digital eContent Strategy Manager Haleon
10:35 AM - 11:15 AM PT
Intersection of Social & Sales: Driving Offsite Traffic, Understanding Purchase Intent & Measuring Conversion Across Retailers & Social-First Platforms Jack Johnston VP, Social Innovation & Growth Tinuiti Elizabeth Marsten VP, Innovation & Growth Tinuiti		I Wasted $8M on Failed AI Pilots. Here's the Simple Stuff that Actually Worked Craig Foldes Founder & CEO ChatWalrus
11:25 AM - 12:05 PM PT
The Total Retail Toolkit Needed to Thrive Across Retailers in the Next Decade: Reimagining Workflows, Leveraging AI & Driving Brand-Led Growth Michael Lagoni CEO Stackline		Balancing eCommerce Growth with Pro Focus in Home Improvement: When Winning Strategies Seem at Odds Connor Savage Council Director Cleveland Research Company Amanda Flora eCommerce Manager Trex Company Michael McCutcheon Sr. Director Digital Business Legrand Zuri Miller Digital Sales National Account Manager Legrand
12:05 PM - 1:00 PM PT
Networking Lunch sponsored by
1:00 PM - 1:40 PM PT
Retail, Digital Commerce & Amazon State of the Union Sidney Hutson Research Associate Cleveland Research Company		From Spend to Strategy: Lowering Acquisition Costs & Growing Lifetime Value with Retail Media & Digital Shelf Data Mark Stamps Senior Vice President of Innovation & Partnerships Harvest Group
1:50 PM - 2:30 PM PT
Set the Strategy. Let AI Execute: A New Operating Model for Retail Media Marcus Gverzdys Director of Sales Xnurta		The Channel Management Balancing Act: Sales & Marketing Perspectives on Control, Assortment & Strategic Alignment Melissa McLain Sr. Director, Marketing Operations Brother USA Jeremy Pennino Senior Director of Retail/eCommerce Sales Brother USA Losing the Buy Box to a 3P Seller? How They're Getting Your Product & What You Can Do About It Chris Baltusnik Director, Digital Experience & eCommerce Vitamix The Business Case for Brand Control Signify's Journey to a More Predictable Amazon Business Trajan Bayly CEO Gray Falkon Jamie Weiss Director, eCommerce Signify
2:40 PM - 3:20 PM PT
Winning with Walmart: Digital Strategy, Omni Priorities & Selling 3P at Scale Aubrey Jones Research Associate Cleveland Research Company Andrew Kuettel Senior eCommerce Business Development Manager Central Garden & Pet		AI in Amazon Operations & Advertising: What’s Real, What’s Hype & How to Scale Effectively Mitch Park Chief Merchandising Officer Spreetail
3:30 PM - 4:10 PM PT
From Sponsored Ad Saturation to CTV: Where Retail Media Goes Next & How to Win Amie Owen Chief Client Officer Flywheel Keith Camoosa Chief Product & Technology Innovation Officer Acxiom		Winning the AI-Primed Buyer: How to Leverage & Structure Your Website, Digital Assets & Content to Win in the Agentic Era Pete Davies Head of Growth and Channel Partnerships Knotch
4:20 PM - 5:00 PM PT
Changing More Than Commerce: The Organizational & Mindset Evolution Behind TikTok Shop Erika Wera Director, Consumer Engagement KAO Packaging in the Age of Digital Commerce & Influence Evan Padilla Structural Design Manager Menasha		The Org Is the Bottleneck: Rethinking Talent, Skills & Structure for What’s Next Jim Olenik VP, Global eCommerce Church & Dwight Lauren Wood Senior Director, eCommerce Dude Wipes Deane Priest Executive Vice President, Consumer Zwiesel Glas Bill Conn Executive Vice President of Sales & Marketing Simple Green
5:00 PM - 6:15 PM PT
Closing Cocktail Networking Reception sponsored by

*Please note: Additional speakers and session details to be announced. This agenda is subject to change.