2024 Agenda |
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| Monday, September 30, 2024 |
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| 5:00 pm - 8:00 pm PT |
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Welcome Cocktail Reception
sponsored by 
Hilton La Jolla Torrey Pines | Parterre Garden
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| Tuesday, October 1, 2024 |
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| 7:00 am – 7:45 am PT |
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Registration & Networking Breakfast
Hilton La Jolla Torrey Pines | Grande Foyer & Parterre Garden
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| 7:45 am – 8:10 am PT |
Opening Remarks & Setting the Digital Commerce Stage: Welcome to CRC’s 2024 eCommerce Summit
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Nick Fischietto
Executive Director, eCommerce
Cleveland Research Company
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| 8:20 am – 9:00 am PT |
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WHY Unknown "Brands" are Winning the eCommerce Game & WHAT Legacy Brands Can Do About It
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Spencer Millerberg
Founding Partner
DetailPage.com
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Audience Centricity: How Leading Brands Define, Analyze & Activate Their Target Audiences & Personas to Accelerate Sales Growth
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Michael Lagoni
CEO
Stackline
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| 9:15 am – 9:55 am PT |
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Retail Landscape Overview + Deep Dive into Walmart.com & Target.com
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Rusty Wilson
Senior Research Analyst
Cleveland Research Company
Aubrey Jones
Market Research Associate
Cleveland Research Company
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Developing an Effective Data Strategy and Measurement Plan for Modern Brands
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Nate Moran
Senior Director, NA Growth Strategy, Digital & Analytics
Edgewell Personal Care
Prabhath Nanisetty
Global Head of Industry, Retail Data & Technology
Snowflake
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| 10:10 am -10:50 am PT |
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Follow the Money: Bridging Upper & Lower Funnel - How eCommerce Teams Can Leverage Closed-loop Deterministic Data to Drive Enterprise Growth & Profitability
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Patrick Miller
Co-Founder
Flywheel
Gabe Fishbein
VP of Product
Flywheel
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Panel Discussion: Supply Chain Best Practices & Processes for Digital-Forward Brands
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Bonnie Walz
Global Customer Operations Director
3M
Bobbi Doyle
Director, Global Planning + Customer Operations
Apothecary Products
Debrup Jana
Regional Digital Commerce Supply Chain Manager
Mars
Jen Hedberg-Jones
Sr. Director, Omni Fulfillment & Operations
Hallmark
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| 11:05 am – 11:45 am PT |
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State of Amazon Address & Panel Discussion: Best Go-To-Market Approaches with Amazon
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Sidney Hutson
Research Associate
Cleveland Research Company
Paul Murphy
Senior Director, Amazon
Menasha
Matt Kelly
Director of eCommerce
Vytalogy
Kristy Eckman
General Manager, Key Accounts
New Balance
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Operationalizing A.I.: Blending Art & Science to Improve Content Creation & Optimization
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Eli Orkin
CMO, Founding Team
vizit
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| 11:45 am – 12:40 pm PT |
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Networking Lunch
Hilton La Jolla Torrey Pines | Parterre Garden
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| 12:40 pm – 1:20 pm PT |
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Maximize Every Dollar on Amazon Ads with AMC Insights
CLICK FOR SESSION DETAILS ►
Kashif Zafar
CEO
Xmars
Joon Choi
Senior Vice President of Sales
Xmars
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Panel Discussion: Communicating & Driving Digital Influence, Advocacy & Education Internally
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Jamie Clapper
VP of eCommerce
Oatey
Michelle Landesman
eCommerce Sales Manager
HNI
Carleen Foley Clay
Amazon Sales & Commercial Team Lead – US
Bayer
Julie Liu
Director of Digital Commerce
Ghiradelli
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| 1:35 pm – 2:15 pm PT |
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Panel Discussion: Retail Media Management & Measurement
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Faraz Siddiqui
Vice President eNutrition North America
Reckitt- Benckiser
Amy Hintz
eCom Retail Media Marketing Lead
Jack Links
Paras Shah
Senior Director, Digital Media
Georgia-Pacific
Lizzy Camus
Senior Product Manager - Retailer Search & Shopper Marketing
McCormick & Company
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Future of Digital Commerce Within the Homecenters
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Matt Leiser
Director, Home Improvement
Cleveland Research Company
Connor Savage
Market Research Associate
Cleveland Research Company
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| 2:30 pm – 3:10 pm PT |
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Retail Media Showdown: Comparing Top Networks, Latest Innovations, and Potential Pitfalls
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Mark Stamps
Vice President of Retail Media Development
Harvest Group
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Panel Discussion: How to Protect Your Brand & Grow e-Market Share in Modern Commerce Given the Deluge of Competition
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Kerry Brock
Director Amazon Sales & Marketing
Logitech
Mike Friedberg
Director of eCommerce
Hinkley Lighting
Madison Guyon
Manager, Brand Protection
Brother USA
Ann Boyles
eCommerce Lead
Galderma
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| 3:25 pm – 4:05 pm PT |
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It's 2024: Do You Know Where Your Consumer Is?
CLICK FOR SESSION DETAILS ►
Ginny Tredway
Executive Director, Advisory & Consumer
Cleveland Research Company
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Gen-A.I. Case Study & Panel Discussion: How Brands are Closing the Chasm Between New-to-Market Tech & Sustainable Cross-Organizational Adoption
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Carter Jensen
Senior Manager, Enterprise Digital Strategy
General Mills
Nick Heitzman
Director of Artificial Intelligence
Allegion
Mark Stevens
Vice President Digital Commerce
Haleon
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| 4:20 pm – 5:00 pm PT |
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Applied Artificial Intelligence: How Brand Marketers & Retail Teams are Using AI to Optimize Performance & Predict the Future
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Michael Lagoni
CEO
Stackline
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Panel Discussion: What Do Content Creation, Optimization & Digital Shelf Management Look Like Inside Organizations
CLICK FOR SESSION DETAILS ►
David Lewis
Director, Omni-Retail Site Experience
Dorel Juvenile
Todd Hassenfelt
Global Digital Commerce Sr. Director, Strategy & Execution
Colgate-Palmolive
Steve Wertz
Director, Digital Marketplace
Dickies, a VF Company
Chris Baltusnik
eCommerce Transformation and Operations Leader
Owens Corning
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| 5:00 pm – 6:15 pm PT |
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Post Summit Happy Hour Reception
sponsored by
Hilton La Jolla Torrey Pines | Parterre Garden
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| *Sessions, speakers & topics are subject to change. |
