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  2024 Agenda  

Check back for the latest agenda + added sessions & speakers



Welcome Cocktail Reception
sponsored by  gray falkon

Hilton San Diego Bayfront   |   Indigo Terrace



Opening Remarks & Setting the Digital Commerce Stage: 
Welcome to CRC’s 2024 eCommerce Summit

Nick Fischietto 

State of Amazon Address & Panel Discussion: 
Best Go-To-Market Approaches with Amazon

Sidney Hutson    |    Paul Murphy    |    Kristy Eckman    |    Matt Kelly
                    menasha          new balance           Vytalogy
WHY Unknown "Brands" are Winning the eCommerce Game & WHAT Legacy Brands Can Do About It
Spencer Millerberg

Follow the Money: How eCommerce Teams Can Bridge Upper & Lower Funnel, Avoid the Garbage & Optimize Brand Dollars to Deterministically Grow their Business
Patrick Miller & Gabe Fishbein
         flywheel digital

Panel Discussion:
Retail Media Management & Measurement

Faraz Siddiqui    |    Amy Hintz    |    Paras Shah    |    Lizzy Camus
   reckitt-benckiser             jack's links     georgia-pacific      

Gen-A.I. Case Study & Panel Discussion: 
How Brands are the Closing Chasm Between New-to-Market Tech & Sustainable Cross-Organizational Adoption

Carter Jensen    |    Nick Heitzman    |    Mark Stevens
   general mills        allegion   haleon

Retail Landscape Overview + Deep Dive into Walmart.com & Target.com
Rusty Wilson & Aubrey Jones
                  cleveland research company

Master Amazon Ads by Harnessing Emerging Trends with AMC
Joon Choi
Harmonizing Digital Data: 
Utilizing Predictive Analytics to Better Align Real-Time Datapoints to Your Organization’s eCom Growth Goals

Michael Lagoni

Operationalizing A.I.:
Blending Art & Science to Improve Content Creation & Optimization

Eli Orkin 
Retail Media Beyond Online Sales:
Measuring Incrementality & Online-to-Offline Impact Across Amazon, Walmart & Target

Mark Stamps
harvest group

Future of Digital Commerce Within the Homecenters
Matt Leiser
   cleveland research company
Panel Discussion:
Supply Chain Best Practices & Processes for Digital-Forward Brands

Bonnie Walz    |    Peggy Meszaros    |    Bobbi Doyle    
   3m               abbott nutrition          Apothecary Products
It's 2024: Do You Know Where Your Consumer Is?
Ginny Tredway    |    Ariadne Skoufos
                        cleveland research company
Leveraging Your Consumers to Grow & Maintain a Dominant Brand Across Marketplaces
Michael Lagoni

Panel Discussion:
How to Protect Your Brand & Grow e-Market Share in Modern Commerce Given the Deluge of Competition

Kerry Brock    |    Mike Friedberg    |    Madison Guyon    |    Ann Boyles
logitech         hinkley lighting              brother            Galderma

Data Case Study & Panel Discussion:
Creating a Single Source of Truth + Developing an Effective Measurement Plan for Modern Brands

Nate Moran    |    Prabhath Nanisetty

Panel Discussion:
What Does Content Creation, Optimization & Digital Shelf Management Look Like Inside Organizations

David Lewis    |    Steve Wertz    |    Todd Hassenfelt    |    Chris Baltusnik
dorel juvenile Dickies, a VF Company colgate-palmolive  Owens Corning

Panel Discussion:
Communicating & Driving Digital Influence, Advocacy & Education Internally 

Jamie Clapper    |    Michelle Landsman    |    Carleen Foley    |    Jule Liu
 Oatey                     HNI                             Bayer            Ghirardelli

Post-Event Cocktail Reception
sponsored by  gray falkon

Hilton San Diego Bayfront   |   Indigo Terrace

  * Sessions, topics & speakers are subject to change