eCommerce Director, Growth Strategy & Planning
Colgate-Palmolive
Todd has versatile experience with leadership roles in both Brick & Mortar and ecommerce while being a key contributor on both Sales and Marketing Teams at companies which range from large corporations to startups. He is currently at Colgate-Palmolive as part of the Global Digital Organization where he contributes to ecommerce business reporting including Digital Shelf Optimization and ecommerce sales & share reporting. He also provides perspective on external benchmarking and competitive intelligence to help grow the omnichannel business. Todd has been evaluating how to balance the risks and upside of Generative AI use cases from a CPG perspective since ChatGPT launched in November 2022.
A relevant quote he has been sharing is: “We change our behavior when the pain of staying the same becomes greater than the pain of changing." -Henry Cloud
Colgate-Palmolive
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Todd Hassenfelt
