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2024 Agenda
     
 Wednesday, December 4, 2024
  5:00 pm - 8:00 pm ET


Welcome Networking Reception

College Football Hall of Fame
250 Marietta St NW
Atlanta, GA 30313

     
 Thursday, December 5, 2024
  7:00 am - 8:00 am ET


Registration & Networking Breakfast
College Football Hall of Fame 

  8:00 am - 9:30 am ET 


State of the Economy, the Consumer & the Home Improvement Shopper 

Mark Herbek 
Executive Director, Home Improvement
Cleveland Research Company

Ginny Tredway
Executive Director, Advisory & Consumer
Cleveland Research Company

Skylar Xie
Director, Macro Insights 
Cleveland Research Company

  9:30 am - 9:40 am ET


Networking Break
 

  9:40 am - 10:25 am ET 


Fireside Chat with Ace Hardware 
Maximizing Your Opportunity with the Top Performing Small Format Retailer Since the Pandemic

John Surane 
EVP, Chief Growth Officer
Ace Hardware

Andy Enright
SVP, Retail Strategy & Operations
Ace Hardware 

  10:25 am - 10:35 am ET 


Networking Break
 

  10:35 am - 12:00 pm ET 
 

15 Key Initiatives for Gaining Share at the Big Box Homecenters in 2025 and Beyond

Matt Leiser
Director, Home Improvement
Cleveland Research Company

  12:00 pm - 1:00 pm ET 


Networking Lunch
 

  1:00 pm - 1:50 pm ET 
 

Leveraging AI in the Home Improvement Category:
How Brand Marketers & Retail Teams are Using AI to Optimize Performance & Increase Conversion to Win Online & In-Stores  

Greg Wolny 
VP, Marketing 
Stackline 

  1:50 pm - 2:00 pm ET 


Networking Break
 

  2:00 pm - 2:30 pm ET 


Applying Amazon Strategies and Best Practices to Win Within the Homecenter.com Businesses 

Nick Fischietto 
Executive Director, eCommerce
Cleveland Research Company

Connor Savage
Research Associate
Cleveland Research Company

  2:30 pm - 3:00 pm ET


Spotlight on the Gen Z Home Improvement Shopper 

Ariadne Skoufos 
Director, Advisory & Consumer 
Cleveland Research Company 

  3:00 pm - 3:45 pm ET


Conclusions and Q&A with CRC Home Improvement Team

 

     
 *Sessions, speakers & topics are subject to change.