Spotlight on the Gen Z Home Improvement Shopper
2:30 pm - 3:00 pm ET
Speaker

Ariadne Skoufos 
Director, Advisory & Consumer
Cleveland Research Company

Ariadne is CRC’s resident “data nerd” and has been with the firm since 2017. She has expertise in survey writing, multi-level analysis, and turning consumer insights into actionable strategies. Ariadne is involved in most stages of the project process, from ideation and scoping, to survey design, to analysis and deliverable creation, and presentation. Ariadne holds a Bachelor’s Degree in Urban Studies and Studio Art from Vassar College and is an aspiring Ironman.

www.clevelandresearch.com