State of the Economy,
the Consumer & the Home Improvement Shopper |
| 8:00 am - 9:30 am ET |
| Speakers |
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Mark Herbek, CFA
Executive Director, Home Improvement, Partner
Cleveland Research Company
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| As a founder of Cleveland Research Company, Mark has analyzed the Home Improvement and Building Products Industry for more than 20 years, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer path to purchase decision process. Mark has been invited to speak at dozens of the top global industry events, including key conferences, industry tradeshows, and distributor and association meetings.
Mark graduated with a degree in Biology from Hastings College and has earned the right to use the CFA designation, the most prestigious and globally recognized postgraduate professional certification in the industry.
www.clevelandresearch.com
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Ginny Tredway
Executive Director, Advisory & Consumer, Partner
Cleveland Research Company
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| Ginny has over 20 years of international experience working within the world of talent management and business consulting. She has partnered with businesses across the globe to support their strategic goals in the areas of talent management, organizational development, strategy, and process optimization. At CRC, Ginny leads our Advisory Services focused on creating and implementing robust programs to meet the strategic and operational needs of our clients. She works with our teams to create offerings which leverage our insights and expertise so that the projects she and her team deliver impact the business metrics which our clients care about.
Ginny earned her B.A. from the University of South Africa, her Honors and Masters of Commerce in Organizational Psychology from the University of Cape Town in South Africa, and her Post-Graduate Diploma in Management from the Witwatersrand Business School. In her spare time, Ginny spends time with her husband and son, and can be found in the gym or exploring a new foreign country.
www.clevelandresearch.com
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Skylar Xie, CFA
Director of Macro Research
Cleveland Research Company
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| Skylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research, connecting the dots between CRC’s bottoms-up channel research and top-down economic data.
Skylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland, Ohio. In May 2021, Skylar received her MBA from the Wharton Business School in Philadelphia, PA and is a CFA® charterholder.
www.clevelandresearch.com
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