Mark Herbek | Executive Director, Home Improvement

Executive Director, Home Improvement
Cleveland Research Company

As a founder of Cleveland Research Company, Mark has analyzed the Home Improvement and Building Products Industry for more than 20 years, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer path to purchase decision process. Mark has been invited to speak at dozens of the top global industry events, including key conferences, industry tradeshows, and distributor and association meetings.

Mark graduated with a degree in Biology from Hastings College and has earned the right to use the CFA designation, the most prestigious and globally recognized postgraduate professional certification in the industry.

Cleveland Research Company

CRC’s Home Improvement Council was launched in 2013 and has since grown to a network of 220+ manufacturers, retailers, and service providers. Members of our council enjoy frequent updates on the latest trends that our team on the homecenter and hardware store retail channels, relevant macroeconomic updates, highlights from our conversations with management, updates from our weekly retail field visits, access to our industry-leading quarterly supplier benchmark, and other relevant updates from across Cleveland Research’s broader coverage scope. In addition to our written work, members enjoy attendance to webinars and in-person conferences, access to our team of analysts via 1x1 calls and invitations to participate in curated small-group discussions with their peers within our network.

www.clevelandresearch.com

Mark Herbek, CFA