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The Market is Changing. Build Accordingly.


What’s changing in home improvement and where are the biggest opportunities taking shape?

The 2026 Home Improvement Summit brings together CRC analysts, industry leaders and decision-makers for a day of insights, strategies and conversations focused on driving growth in today’s evolving market. We’ll explore the latest homecenter merchandising initiatives, what’s next for Homecenter.com, the growing influence of content and creators, practical applications for AI, and the strategies helping companies compete and win. 

Walk away with actionable ideas, fresh perspectives and a clearer blueprint for what comes next.

2026 Home Improvement Summit details

 
SAVE YOUR SPOT 
Registration Information
 
 
Home Improvement Council 
Member Registration
 
CRC Non-Member
Registration
   
 


Not sure if you're a Home Improvement Council member? Reach out to your account manager or send us an email.

 
Vendors, retailers & service providers, we'd love to have you join us at our 2026 Home Improvement Summit.
   
  Register
 
  Learn More
 

 
 

 

THE INSIGHTS BEHIND THE BLUEPRINT  
About the Event

The Home Improvement Summit is designed for vendors and retailers looking for actionable strategies to navigate today’s home improvement landscape and position their businesses for what comes next.

  • The latest economic, consumer and industry trends shaping home improvement
  • Homecenter merchandising initiatives and actionable strategies to gain share and drive growth
  • The evolving Homecenter.com landscape and opportunities across digital commerce
  • New ways to win with social media, content and creators
  • Practical AI prompts and tactics designed to strengthen sales and everyday execution
  • Innovative service providers and solutions helping move the industry forward
  • Direct access to CRC analysts through dedicated Q&A and peer-to-peer conversations


From homecenter strategy and digital commerce to AI and emerging approaches to reaching customers, the Summit will deliver actionable insights and fresh perspectives you can put to work across your business.

About the Home Improvement Summit

 

       Why attend CRC's Home Improvement Summit

TURN INSIGHTS INTO ACTION 
Why Attend

Get ahead of the shifts shaping home improvement with practical strategies and new ideas designed to help you compete, grow and sharpen your strategy for 2027 and beyond.

  • Identify opportunities to gain share with the latest homecenter merchandising strategies and action items
  • Strengthen your digital strategy with CRC’s latest perspective on Homecenter.com
  • Explore new ways to reach customers through social media, content and creators
  • Put AI to work with practical prompts and tactics designed for today’s sales environment
  • Discover new solutions from leading service providers supporting the home improvement industry
  • Connect directly with CRC analysts, industry experts and peers facing similar opportunities and challenges
 

 

MEET US IN ATLANTA
Summit Venue

The 2026 Home Improvement Summit returns to Atlanta at The Westin Buckhead Atlanta, ideally located in the heart of one of the city’s most vibrant neighborhoods. With easy access to Buckhead’s premier dining, shopping, and entertainment, the Westin offers a convenient and welcoming setting to connect with industry peers, exchange ideas, and make the most of your Summit experience.

The Westin Buckhead Atlanta
3391 Peachtree Rd NE

Atlanta, GA 30326

CRC has secured a special group rate for Summit attendees, making it easy to stay where the action is and enjoy everything Buckhead has to offer just steps away.

The Westin Buckhead Atlanta
 

BOOKING YOUR STAY IN ATLANTA
Hotel Accommodations

CRC offers exclusive discounted room rates for Summit attendees.
Lock in your stay early at The Westin Buckhead Atlanta to take advantage. Rooms are limited and will fill fast. 

Click here to reserve your room >> 

 

Exclusive CRC Rates
A limited number of rooms have been secured at preferred Summit pricing:

$209 / night + taxes & fees

Room Block Dates
December 8 - December 10, 2026