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The Market is Changing. Build Accordingly.


What’s changing in home improvement and where are the biggest opportunities taking shape?

The 2026 Home Improvement Summit brings together CRC analysts, industry leaders and decision-makers for a day of insights, perspectives and conversations focused on the road ahead. We’ll unpack the economic forces shaping demand, evolving Pro and DIY purchase behaviors, the next phase of eCommerce & AI, changes across hardware and Pro distribution, and the strategies driving performance at the homecenters. Walk away with a clearer view of the market, the opportunities ahead and the blueprint for what comes next.

2026 Home Improvement Summit details
 
SAVE YOUR SPOT 
Registration Information		  
 
Home Improvement Council 
Member Registration		  
CRC Non-Member
Registration		    
 


Not sure if you're a Home Improvement Council member? Reach out to your account manager or send us an email.

  
Branded manufacturers, suppliers, & service providers, we'd love to have you join us at our 2026 Home Improvement Summit.		    
  Register
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THE INSIGHTS BEHIND THE BLUEPRINT  
About the Event

The Home Improvement Summit is designed for manufacturers, suppliers, retailers, and industry professionals seeking a deeper understanding of the trends, challenges, and opportunities shaping the home improvement landscape.

  • Economic and housing factors influencing the home improvement outlook
  • Evolving purchase behaviors and priorities of the Pro and DIY shopper
  • The changing homecenter landscape and strategies driving growth
  • eCommerce, digital, and omnichannel opportunities across home improvement
  • Expected consolidation and competitive shifts within hardware and Pro distribution
  • Merchandising, category, and promotional strategies shaping the year ahead
  • Emerging trends and opportunities poised to influence the industry in 2027 and beyond


Whether your business serves the Pro, DIY consumer, homecenters, distributors, or the broader home improvement ecosystem, the Summit will deliver actionable insights and forward-looking perspectives to help inform your strategy, identify opportunities, and prepare for what comes next.

 About the Home Improvement Summit

 

       Why attend CRC's Home Improvement Summit

TURN INSIGHTS INTO ACTION 
Why Attend

Get ahead of the shifts shaping home improvement with CRC insights designed to help you identify opportunities and sharpen your strategy for 2027.

  • Navigate the economic, housing, and home improvement outlook
  • Uncover top homecenter merchandising strategies and vendor best practices
  • Maximize ROI across Homecenter.com, retail media, and AI investments
  • Understand the latest shifts shaping the DIY customer
  • Identify Pro growth opportunities amid increased distribution consolidation
  • Connect with industry peers and CRC experts
     
  

 

MEET US IN ATLANTA
Summit Venue

The 2026 Home Improvement Summit returns to Atlanta at The Westin Buckhead Atlanta, ideally located in the heart of one of the city’s most vibrant neighborhoods. With easy access to Buckhead’s premier dining, shopping, and entertainment, the Westin offers a convenient and welcoming setting to connect with industry peers, exchange ideas, and make the most of your Summit experience.

The Westin Buckhead Atlanta
3391 Peachtree Rd NE
Atlanta, GA 30326

CRC has secured a special group rate for Summit attendees, making it easy to stay where the action is and enjoy everything Buckhead has to offer just steps away.

 The Westin Buckhead Atlanta
 

BOOKING YOUR STAY IN ATLANTA
Hotel Accommodations

CRC offers exclusive discounted room rates for Summit attendees.
Lock in your stay early at The Westin Buckhead Atlanta to take advantage. Rooms are limited and will fill fast. 
Click here to reserve your room >> 
 

Exclusive CRC Rates
A limited number of rooms have been secured at preferred Summit pricing:
$209 / night + taxes & fees

Room Block Dates
December 8 - December 10, 2026

       
MORE INFORMATION TO BE ANNOUNCED 
Agenda, Speakers & Additional Details Coming Soon