Using AMC to Drive
SESSION TOPIC: AMC
DATE: Thursday, September 7, 2023 | TIME: 1:20 pm PT
VP of Product
Flywheel Digital
“Sales” has always been viewed as a total value, but what capabilities could you unlock if you thought of sales through the individual? Amazon Marketing Cloud can unlock a range of powerful insights for brands who are advertising on Amazon, including customer lifetime value, new-to-brand, path to purchase, and repeat purchase behavior. It’s a perfect environment for testing and learning, and with developments like AMC audience builder, brands can now take action on these cohorts of users, with levels of control previously unavailable. Join this session to see how Flywheel Digital is utilizing AMC to power insight-driven campaigns at scale.
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Not Just Insights but Actions
Brands Can Deploy at Scale
EVP, Marketplace Pioneering
Flywheel Digital