SESSION TOPIC: eCommerce, Organizational
DATE: Thursday, September 7, 2023 | TIME: 4:05 pm PT
Director of eCommerce Strategy
The Mars Agency
eCommerce, being digital in nature, should be the easiest capability to share and scale, yet organizational specialties and practices continue to be a barrier to shared learning, innovation and growth. Why not apply US Amazon learning to Poland (and vice versa), or Amazon learning to your strategy for Walmart.com? How can national teams work in better synergy with eCommerce customer teams to create true omnichannel programming that drives sales on both digital AND physical shelves? In this session, The Mars Agency will share frameworks and examples to help brand marketers break down geographic, customer and discipline boundaries to influence both their retail customers and shoppers. With the increased need for subject matter expertise, silos might be here to stay. This session will provide better ways to work through the silos to connect organizational learning and strategies to scale success.
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Transcending the Silos
to Drive Success
Chief Growth Officer
The Mars Agency
