Video Advertising & Commerce
SESSION TOPIC: Digital Advertising
DATE: Thursday, September 7, 2023 | TIME: 10:45 am PT
Senior Research Analyst,
Tech & Digital
Cleveland Research Company
How should advertisers adjust advertising investments as video consumption shifts towards digital platforms? Come hear Cleveland’s Senior Media Analyst Ross Walthall share 1) short-form video optimization opportunities, 2) an update on the Upfront/Scatter market, and 3) context on the role of programmatic. The presentation will finish with a discussion with Teads on growth opportunities in video such as contextual targeting, creative best practices, and immersive shopping experiences. This presentation will be most helpful for marketing leadership and individuals who influence advertising/media decisions.
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Opportunities & Best Practices with Video Platforms
Q&A with Teads – a Global Video Advertising Partner
Head of Commerce,
North America
Teads
