Its Giving Gen Z
SESSION TOPIC: Consumer
DATE: Thursday, September 7, 2023 | TIME: 8:55 am PT
Executive Director, Advisory
Cleveland Research Company
As Gen Z’s are entering their spending and earning years, they’re shaping the world around them. It’s becoming increasingly important to understand this growing generation’s wants, needs, and behaviors. We will focus on key differences in comparison to Millennials and older consumers, arming you with the tactics to capture this newer consumer and keep them coming back to you.
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A Deep Dive Into Why This Generation Matters
& How Different Their Path to Purchase Journey Is