Beyond the Titles & Images
SESSION TOPIC: Content
DATE: Thursday, September 7, 2023 | TIME: 8:55 am PT
Head of Marketing
Flywheel Digital
"Winning Digital Commerce Content" isn't one-size fits all. Retailer requirements are fragmented, new technologies like AI create unfolding opportunities, and category-specific competitive pressures make it hard to quantify "what is good" brand-by-brand on the digital shelf. In this session, you'll learn about best-in-class content, how to hack retailer level nuances and guidelines, how to measure content effectiveness with a data-driven approach, and how AI is starting to present opportunities with content creation and inspiration.
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Creating Best In Class Content & Measuring
Its Effectiveness in Modern Digital Commerce
