Amazon Deep Dive:
SESSION TOPIC: Amazon
DATE: Thursday, September 7, 2023 | TIME: 3:10 pm PT
Market Research Associate
Cleveland Research Company
Whether it be the unpredictable ordering patterns, difficulty forecasting demand, capacity constraints at fulfillment centers, contentious relationships with vendor managers, or the endless funding asks – managing the Amazon account is a challenging and demanding task. With that said, Amazon remains the largest eCommerce player in the U.S. by a wide margin and is set to become the largest global retailer of any kind. The most advanced organizations are able to divorce Amazon from traditional retail strategies and approach the account in distinctly unique ways, instead treating it as the industry-leading pioneering platform and marketplace it is.
Join CRC’s own eCom analyst, Sidney Hutson, as she gives an in-depth review of how Amazon has evolved over the last 12 months, level sets the current state of Amazon using a SWOT analysis, and dives into the key pillars vendors need to center their business around in order to stay winning on Amazon.
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Where Are We at Today & What
Vendors Should Anticipate in the Future
