Panel Discussion:
What Do Content Creation, Optimization & Digital Shelf Management Look Like Inside Organizations

Join industry-defining experts David Lewis (Dorel Juvenile), Todd Hassenfelt (Colgate-Palmolive), Steve Wertz (Dickies) & Chris Baltusnik (Owens Corning) for an engaging discussion around the nuances & challenges of content creation, optimization, management & measurement. 

This session will navigate between fragmented retailer requirements, evolving technology, online competition, & more. Learn how leading brands are implementing content, measuring content effectiveness with data-driven methods & generating a competitive advantage through digital content.  

David Lewis  Director, Omni-Retail Site Experience Dorel Juvenile

David Lewis has been an integral part of Dorel Juvenile, a global leader in juvenile products, since 2011, with a primary focus on driving eCommerce growth. As the Director of Omni-Retail Site Experience, David ensures that online product content is meticulously delivered on time & effectively reaches retail partners. Collaborating with brand teams, he fosters a cohesive & strategic approach to content delivery.

At the core of David’s work is Dorel Juvenile's mission of Caring for Precious Life. This mission drives his commitment to delivering the highest quality content, understanding the impact his work has on the parenting journey.
Outside of his professional endeavors, David is an avid traveler. His love for exploring new destinations brings a fresh & innovative perspective to his work, continually inspiring new ideas & approaches

Dorel Industries Inc. (TSX: DII.B, DII.A) is a global  organization, operating two distinct businesses in juvenile products & home products. Dorel’s strength lies in the diversity, innovation & quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Safety 1st & Tiny Love, complemented by regional brands such as 
BebeConfort, Cosco Kids, Mother’s Choice & Infanti. Dorel Home, with its comprehensive eCommerce platform, markets a wide assortment of domestically produced & imported furniture. Dorel has annual sales of US$1.6 billion & employs approximately 4,000 people in facilities located in twenty two countries worldwide

Todd Hassenfelt Global Digital Commerce Sr. Director, Strategy & Execution  Colgate-Palmolive

Todd focuses on building advocates inside & out of his organization.  He has versatile experience with significant leadership roles in Brick & Mortar & eCommerce while being a key leader on both Sales & Marketing Teams depending on Company needs. He has navigated both large corporations & startups while growing both challenger & established leadership brands. Todd analyzes trends & challenges & generously shares those insights via frequent LinkedIn posts, podcasts, webinars, live events, & articles.  He is grateful for all the insights & support the CRC community provides.

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets & our planet.  Our family of brands includes more than oral care, making our Colgate Smile broader than many people realize. We are global leaders in pet nutrition, home care, & personal care. We also lead the way in sustainability, as indicated by awards we received. We are bringing trusted brands – & reasons to smile – to millions of homes around the world.

Steve Wertz Director, Digital Marketplace  Dickies, a VF Company

Steve Wertz, a digital sales leader at Dickies, brings a wealth of eCommerce experience & passion to the apparel industry. With a deep understanding of brand strategy & segmentation, Steve has played a pivotal role in shaping the brand’s strategic pillars & driving its online success. His expertise in business development without sacrificing brand integrity have made him a trusted voice in the field. As a speaker, Steve shares valuable insights on best practices, strategic growth, & realistic brand expectations, making him an engaging & authoritative figure in the sector.

Dickies®, the global leader in performance workwear, has provided hard-wearing, long-lasting & comfortable clothes since 1922. Starting with the bib overalls, we’ve grown from work pants & work shirts to offer a full line of pants, shirts, jeans, outerwear, scrubs, tactical & mechanic uniforms. The durability & unmatched value means hardworking men & women trust our brand—available in over 100 countries & backed by our satisfaction guarantee. Dickies was acquired by the VF Corporation in 2017, joining the portfolio that includes other iconic brands such as The North Face, Vans & Timberland. 

Chris Baltusnik eCommerce Transformation and Operations Leader  Owens Corning

Chris Baltusnik serves as the eCommerce transformation & operations leader at Owens Corning, overseeing strategic development, integration, & acceleration of eCommerce & digital initiatives within the insulation businesses. With a focus on implementing large-scale go-to-market strategies to drive growth through targeted digital channels, Chris leads efforts to improve online sales & engagement, resulting in substantial revenue increases. Prior to his current role, Chris led eCommerce at The Goodyear Tire & Rubber Company, where he refined his expertise in digital commerce. He holds a Bachelor of Science in Business Management from Ohio University.

Committed to building a sustainable future through material innovation, Owens Corning develops, manufactures & markets insulation, roofing, & fiberglass composites. A Fortune 500® company for 69 consecutive years, the company develops solutions that save energy & improve comfort in commercial & residential buildings. Through its glass reinforcements business, Owens Corning makes thousands of products lighter, stronger & more durable.

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