It's 2024: Do You Know Where Your Consumer Is?

Understanding the modern consumer requires a more nuanced approach than ever before, & painting a clear picture of your consumers' product research, shopping & spending preferences must be a priority for ensuring investments across media, content, fulfillment, etc. are being maximized. 

Learn how your organization should be processing & uncovering key consumer insights as CRC's own Ginny Tredway will detail the generational, social & economic trends impacting your consumer today.

Ginny Tredway Executive Director, Partner  Cleveland Research Company

Ginny has over 20 years of international experience working within the world of talent management and business consulting. She has partnered with businesses across the globe to support their strategic goals in the areas of talent management, organizational development, strategy, and process optimization.  At CRC, Ginny leads our Advisory Services focused on creating and implementing robust programs to meet the strategic and operational needs of our clients. She works with our teams to create offerings which leverage our insights and expertise so that the projects she and her team deliver impact the business metrics which our clients care about. 

Ginny earned her B.A. from the University of South Africa, her Honors and Masters of Commerce in Organizational Psychology from the University of Cape Town in South Africa, and her Post-Graduate Diploma in Management from the Witwatersrand Business School. In her spare time, Ginny spends time with her husband and son, and can be found in the gym or exploring a new foreign country.

CRC’s Advisory & Consumer team provides customers with the custom insights needed to gain conviction behind their high-stakes investment and strategic decisions. Our team of experts spend each day answering questions related to our customers’ strategies, helping them better understand their changing consumers and provide unique insights to help with customer interactions. We tailor each project to provide guidance on how to react to the ever-changing landscape and to help stay ahead of the curve through deeper business thinking.

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