Panel Discussion:
How to Protect Your Brand & Grow e-Market Share in Modern Commerce Given the Deluge of Competition
2:30 pm - 3:10 pm PT | ROOM 2
With online competition continually growing both from established companies & emerging players, protecting your brand & expanding your e-market share is critical for organizational success. This session will explore strategies for differentiating your brand in a crowded field. Learn how leading brands stay one step ahead of the competition through headcount additions, bringing processes in-house, effectively managing agency partnerships, content implementation, & more.
Listen to expert panelists, Kerry Brock (Logitech), Mike Friedberg (Hinkley), Madison Guyon (Brother), & Ann Boyles (Galderma) discuss the importance of staying agile in the face of constant change & adapting to new consumer behaviors.
Panelists
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Kerry Brock
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Kerry Brock is the Director of Amazon Sales & Marketing at Logitech where he has led the growth of the Amazon business by more than 5X over the last decade. Before running the Amazon business, he led Mass Retail Sales at Logitech. Kerry has also led several high-tech sales & marketing organizations in his career at large companies & at startups focusing on both retail & business markets. Kerry is an avid skier & mountain biker & loves spending time with his family near his home in Salt Lake City, Utah.
Logitech designs software-enabled hardware solutions that help businesses thrive & unite people when working, creating, gaming, & streaming. As the point of connection between people & the digital world, our mission is to extend human potential in work & play, in a way that is good for people & the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) & the Nasdaq Global Select Market (LOGI). Find Logitech & its other brands, including Logitech G, at www.logitech.com or company blog.
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Mike Friedberg
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As the Director of eCommerce at Hinkley Lighting, Mike Friedberg leads the digital commerce sales & marketing strategy of the 102-year-old lighting company. Mike has extensive experience implementing & managing eCommerce policies, such as Minimum Advertised Price. Prior to Hinkley, Mike implemented Minimum Advertised Price policies for a major plumbing manufacturer for both US & Canada. Mike is passionate about digital commerce while taking a balanced multi-channel sales approach creating a seamless & satisfying customer journey.
Since 1922, Hinkley has been proud to be a fourth-generation, family-owned company & a leading designer of decorative lighting & ceiling fans. Headquartered in Avon Lake, Ohio, Hinkley has led our industry with innovation for more than 102 years. Driven by our passion for creating exceptionally inspiring designs, Hinkley’s team of lighting & engineering experts fashion every fixture with impeccable attention to detail & artisan craftsmanship – complemented by the highest caliber of customer service in the industry. Delivering versatile aesthetic sophistication, our distinctive styles blend elegant design with superior functionality to enhance our customers’ interior & outdoor spaces. Our brands include: HINKLEY: chic lighting & ceiling fans for every space & style; FREDRICK RAMOND: luxury lighting crafted with exceptional aesthetics; LARK: fun & fashionable fixtures to brighten any room.
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Madison Guyon
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Madison Guyon is the Brand Protection Manager at Brother International Corporation. Before joining the legal team as Brand Protection Manager, Madison supported Walmart & Amazon on the channel marketing team at Brother. Through her work with Amazon & Walmart, Madison began taking ownership of brand protection activities & began building Brother’s brand protection program from the ground up. In October 2023, Madison joined the legal team as the first ever Brand Protection Manager at Brother International Corporation where she leads the life cycle management of brand infringement from strategy development to detection through resolution. Madison is passionate about protecting Brother’s brand & has a deep knowledge of the IP enforcement industry & a strong appetite for bold innovation.
Brother International Corporation has earned its reputation as a premier provider of home office & business products, products & solutions for the sewing & crafting enthusiast as well as industrial solutions that revolutionize the way we live & work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research, & development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois, & Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru & Mexico. For more information, visit www.brother.com.
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Ann Boyles
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High Performing Senior Sales, Strategy & eCommerce Leader skilled at translating brand strategies to align with retailer strategies, leading retailer co-creation, driving customer engagement, & elevating strategic partnerships. Over 20 years of CPG expertise in in the Beauty, Personal Care, Food & Beverage Industries. Broad functional experience in eCommerce Sales, Management, Strategy, Business Intelligence, Customer Marketing, Market Research, Shopper Insights, Category Management, Team Building, General Management & Senior Sales Leadership. Strength in businesses leadership, with entrepreneurial agility. History of exceeding goals while developing sustainable growth strategies & plans across eCommerce, traditional & multi-channel brick & DTC Commerce.
Galderma is the pure-play dermatology category leader, committed to advancing dermatology for every skin story. Leveraging our unique 40-year heritage of leading science-based innovation, we deliver a synergistic portfolio of flagship brands & services that span the full spectrum of dermatology.
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin & advancing the future of dermatology.
We deliver an innovative, science-based portfolio of sophisticated brands & services across Aesthetics, Consumer Care & Prescription Medicine.
Through trusted partnerships with healthcare professionals, we ensure to meet individual consumer & patient needs with superior outcomes.