Retail Media Showdown: Comparing Top Networks, Latest Innovations, and Potential Pitfalls
2:30 pm - 3:10 pm PT | ROOM 1
Retail Media Networks (RMNs) continue to evolve – rolling out more advanced capabilities, targeting, & reporting in order to capture a greater share of branded manufacturers’ advertising dollars.
For a brand, the decision of where to invest dollars continues to be increasingly complex & requires consistent education & understanding of what each RMN has to offer.
This session offers a deep-dive on the top RMNs as we bring in Harvest Group’s Mark Stamps to discuss how to assess top platforms like Amazon Ads, Instacart, Walmart Connect, Target Roundel, & Kroger Precision Marketing. Specifically, Mark will dig into each platform & provide insights on how to get the best ROI in 2024 – beyond just media execution.
Speaker
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Mark Stamps
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Mark Stamps is the VP of Growth & Partnerships at Harvest Group, leading strategic partnerships with major retail media networks including Walmart Connect, Roundel, Amazon Advertising (AMC, DSP), The Trade Desk, Sam’s Club MAP, KPM, & more. Mark’s previous roles at Harvest Group have driven the development & deployment of cutting-edge digital capabilities & retail media solutions that empower top brands representing over $6 Billion in retail sales.
Mark began his retail experience by leading merchandising systems development for Walmart & Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G, Mark led multiple retail sales teams & ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery & Philips Personal Health brands.
Harvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, Harris Teeter, & Albertsons.
Harvest Group offers a connected commerce solution leading their clients with account management, digital content, retail media management, & replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems & technology to fight for clients along every step of the retail journey.