Panel Discussion:
Retail Media Management & Measurement
1:35 pm - 2:15 pm PT | ROOM 1
Media management & measurement have become essential for brands looking to optimize their presence across digital & omnichannel retail spaces.
In this panel, Faraz Siddiqui (Reckitt), Amy Hintz (Jack Link's), Paras Shah (Georgia-Pacific) & Lizzy Camus (McCormick & Company) will discuss the evolving landscape of retail media, focusing on how companies can leverage data-driven insights to better target customers & measure the impact of their media investments. Topics will include best practices for managing retail media partnerships, navigating nuances in retailer capabilities & guidelines, & aligning media spend with broader business objectives.
The panelists will also explore how advanced analytics & performance tracking can provide a clearer view of performance, addressing the role of emerging technologies, such as artificial intelligence (AI) & machine learning, in enhancing retail media campaigns.
Panelists
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Faraz Siddiqui
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Faraz is a commercial leader with sound technology acumen who has been strengthening Reckitt's eCommerce & digital media foot print through (a) internal change agenda (b) Go-to-Market re-invention & (c) Online Growth Models for Enfamil brand.
In his current role, Faraz is responsible for eCommerce playbook, specialized channels like D2C & Cross Border, data driven content excellence & End-to-End media.
Faraz finds most exciting aspect of his job as how digital disruption has brought transparency to market economics & created value for wider society.
Reckitt* exists to protect, heal & nurture in the pursuit of a cleaner, healthier world. We believe that access
to the highest-quality hygiene, wellness & nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognizable & trusted consumer brands in hygiene,
health & nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon,
Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite & more.
Every day, around 30 million Reckitt products are bought globally. We always put consumers & people first, seek out new opportunities, strive for excellence in all that we do & build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet & a fairer society. Find out more, or get in touch with us at www.reckitt.com.
* Reckitt is the trading name of the Reckitt Benckiser group of companies
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Amy Hintz
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Amy Hintz is a seasoned eCommerce professional with a passion for driving online business growth & brand visibility. Having worked in the eComm industry for over 10 years, Amy exudes a track record of achieving exceptional results by seeking out new trends & emerging technologies, this was acknowledged by the Path to Purchase Institute with the 2023 Women of Excellence, Innovator awards. In addition, Amy is a collaborative leader, excelling at building relationships with cross-functional teams to effectively communicate opportunities & strategies to align stakeholders. Amy is also a member of the Mankato State University Advisory Board, Women in Leadership, advising facility on curriculum as it relates to the workforce.
When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. & the wilderness into the #1 meat snack brand in America, that's still proudly family owned & operated.
We're a company built by innovators & are driven to not only satisfy your hunger, but to also feed your journey - whether that journey is on the road, on the run, at the campground, at the playground, in the office, or in the moment. It's a journey we share with you. It's the journey forward of our people, of our communities, of our category... with a reverence for quality & an irreverence for the status quo.
At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World's #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?
We are a values-led, family owned & operated company, with opportunities to grow your career up or over, & an amazing product. Discover your 'why'.
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Paras Shah
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Paras Shah is Sr. Director of Digital Media at Georgia-Pacific, where he leads retail media, programmatic media, social media & search marketing for leading consumer brands such as Quilted Northern® toilet paper, Angel Soft® toilet paper, Brawny® paper towels, Sparkle® paper towels, Dixie® paper plates, bowls & cups, & Vanity Fair® napkins. Prior to leading Digital Media at Georgia Pacific, Paras also held roles leading eCommerce Sales, Commerce Marketing & Promotions. Before joining Georgia Pacific, Paras served in a variety of roles in Brand Management, eCommerce & Digital Marketing at INVISTA, FootSmart.com, & Procter & Gamble.
Based in Atlanta, Georgia-Pacific & its subsidiaries are among the world's leading manufacturers & marketers of bath tissue, paper towels & napkins, tableware, paper-based packaging, cellulose, specialty fibers & building products. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, Dixie®, enMotion®, Sparkle® & Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber & building materials dealers & large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal & plastics. The company operates more than 150 facilities & employs approximately 30,000 people directly & creates more than 80,000 jobs indirectly. For more information, visit: gp.com/about-us.
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Lizzy Camus
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Lizzy Camus is McCormick’s Marketing Manager overseeing lower funnel media like retailer search, shopper marketing and influencer performance media. Lizzy has been with McCormick for 7 years primarily in the eCommerce space managing eCommerce product content and syndication, standing up technology solutions like PIMs and digital shelf analytics tools, and her current role that includes all things retail media. Lizzy has a passion for educating internal teams on the power of retail media and the importance it has to driving strategic goals for both McCormick and our retailers.
McCormick & Company is a global leader in flavor. With over $6.5 billion in annual sales across 150 countries and territories, we manufacture, market and distribute herbs, spices, seasonings, condiments and flavors to the entire food and beverage industry including retailers, food manufacturers and foodservice businesses.