Panel Discussion: Communicating & Driving Digital Influence, Advocacy & Education Internally
12:40 pm - 1:20 pm PT | ROOM 2
Digital leaders face distinct new challenges radically changing the retail landscape every day - a dynamic favoring flexible organizations able to evolve with the times & face the unknown head-on. Yet, the ties of existing processes, lack of understanding around the impact of eCommerce, & tedious chains of approval internally can prevent digital teams from making eCommerce-centric decisions promptly to stay ahead of the competition.
Jamie Clapper (Oatey), Michelle Landesman (HNI Corporation), Carleen Foley Clay (Bayer), & Julie Liu (Ghiradelli) will share their expertise in this session, detailing successes they have had with driving eCommerce advocacy & education internally to ultimately free up the decision-making processes of their digital teams.
Panelists
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Jamie Clapper
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Jamie Clapper is an accomplished senior leader in multi-channel marketing & sales with over 17 years of experience in eCommerce, buying, merchandising, & store retail, with a significant emphasis on eCommerce. She has a proven track record of expanding omnichannel footprints for organizations through effective eCommerce strategies that optimize the online shopping experience across multiple business categories, while ROOM 1taining financial & assortment growth. Jamie currently serves as Vice President of eCommerce at Oatey Co., a market-leading plumber manufacturer located in Cleveland.
Based in Northeast Ohio, Jamie holds a bachelor’s degree in Product Development from The Ohio State University. Passionate about supporting women in leadership roles, she is an active member of the Women’s Retail Leadership Circle & Athena Akron.
Since 1916, Oatey has provided reliable, high-quality products for the residential & commercial plumbing industries, with a commitment to delivering quality, building trust & improving lives. Today, Oatey operates a comprehensive manufacturing & distribution network to supply thousands of products for professional builders, contractors, engineers & do-it-yourself consumers around the world.
Oatey is based in Cleveland, Ohio, & has locations in the United States, Canada, Mexico & China.
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Michelle Landesman
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Michelle Landesman, MBA, is the account merchandising manager for HNI Corporation responsible for Amazon, Costco & Wayfair’s business. Michelle is a seasoned eCommerce sales professional with a passion for driving strategic initiatives that accelerate business growth. With over a decade of experience in digital sales & brand management, she has consistently delivered innovation to drive profitable growth. Michelle is known for her expertise in market research & customer insights, as well as channel management to maximize supply chain capabilities & ROI.
HNI Corporation is a leading provider of workplace furnishings & residential building products. The corporation was founded in 1944 & our stock is traded on the New York Stock Exchange under the ticker HNI. Our recognized family of global brands offers exceptional products & services for a wide range of workplace & residential applications.
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Carleen Foley Clay
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Carleen Clay is the US Amazon Team Lead at Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer & MiraLAX. She is responsible for the end to end commercial partnership between Bayer & Amazon. Carleen is a dynamic, data driven, results-oriented sales leader passionate about helping legacy CPG brands build eCommerce identities. One of her proudest accomplishments was being part of the 2022 & 2023 Bayer Sales Team of the Year Award on the Amazon business. In addition, Carleen has experience in trade marketing, traditional brick & mortar sales, & marketplace strategy. Carleen is a “double hawk” with both an undergraduate & MBA in Marketing from Saint Joseph’s University. She lives in Boston, MA with her husband PJ & in her spare time is working to get any golf handicap.
Bayer is a global enterprise with core competencies in the life science fields of health care & nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products & services are designed to help people & the planet thrive by supporting efforts to master the major challenges presented by a growing & aging global population. Bayer is committed to driving sustainable development & generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power & create value through innovation & growth. The Bayer brand stands for trust, reliability & quality throughout the world. In fiscal 2023, the Group employed around 100,000 people & had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros.
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Julie Liu
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Julie is an award winning consumer goods leader with over 13 years of global marketing & merchandising experience in the Beauty & Grocery categories. As the Director of Digital Commerce at Ghirardelli Chocolate Company (a wholly owned subsidiary of global confectionary leader Lindt & Sprüngli), Julie oversees a team of high performing subject matter experts who run the company’s DTC, Amazon & omnichannel retailers’ digital strategies. Recognized as a 2024 Visionary from Consumer Goods Tech, Julie is passionate about all things eCommerce & unlocking growth potential for both people & businesses.
Ghirardelli is passionate about quality bean to bar chocolate & all the ways its fans enjoy it. Founded in San Francisco in 1852 & now part Lindt & Sprüngli, the global leader in premium chocolate, Ghirardelli takes pride in producing consistently excellent chocolate products with high quality ingredients. Ghirardelli is one of the few large-scale U.S. chocolate companies that controls the entire manufacturing process, from cocoa bean sourcing & production to finished product. This approach, combined with Ghirardelli's proprietary bean blend & unique methods of roasting & processing, ensures customers are rewarded with an exceptional chocolate experience. Ghirardelli makes life a bite better!