Maximize Every Dollar on Amazon Ads with AMC Insights


12:40 pm - 1:20 pm PT     |     ROOM 1


Revolutionize your Amazon advertising strategies with cutting-edge insights from Amazon Marketing Cloud (AMC). This session will reveal innovative approaches to optimize every advertising dollar & achieve substantial growth. This session will equip you with new strategies to leverage AMC, reach more shoppers, & outpace the competition.

Key Takeaways:

  • Advanced Shopper Insights: Unlock the power of AMC to gain deep shopper insights & refine your upper funnel strategies.
  • High-Impact Campaigns: Learn how to utilize AMC data to craft targeted, high-impact ad campaigns that drive growth & outperform competitors.
  • AI-Driven Excellence: Explore how AI technology ensures your campaigns are always optimized for peak performance.

Presented by Xmars, the leading AI-driven advertising platform for Amazon, this session is your key to mastering Amazon Ads & securing long-term success. Don’t miss out on the opportunity to elevate your ad strategies & dominate the marketplace.

 


Speakers
 

Kashif Zafar
CEO
Xmars 

          

 

 

 With over 25 years of extensive experience in executive leadership & a proven track record in driving business growth, strategic initiatives, & delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, & Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, & navigate diverse industries such as eCommerce, Digital Marketing, Retail, & Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, eCommerce, & team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.  As Xmars' newly appointed US CEO, Kashif is redefining the trajectory by driving transformative change & fostering a dynamic culture of innovation. He has a proven track record in propelling businesses to new heights of success.  

 


Joon Choi
Senior Vice President of Sales 
Xmas 

          

 

 

 

 

Joon Choi is a Senior Vice President at Xmars, an ad optimization platform powered by industry leading AI. Xmars recently won the Amazon Ad Partner Award for Technology Innovation & partners with some of the largest brands in the world. His focus is working with advertisers & helping them maximize every single dollar they spend with AI & AMC. He was formerly at Amazon, when sponsored ads were just launching & brings deep industry knowledge about retail media.

 

Xmars transforms Amazon advertising with cutting-edge AI, giving brands & agencies unprecedented control over their ad campaigns. Our platform maximizes return on ad spend through continuous AI optimization, comprehensive data analytics, & advanced predictive modeling. With 8 AI Action Spaces & over 1,000 active instances of Amazon Marketing Cloud (AMC)—the highest among Amazon partners—Xmars consistently drives sales growth & provides a competitive edge. Honored with the Amazon Ads Partner Award for Technology Innovation, Xmars is your trusted partner for elevating Amazon advertising performance & achieving success.

 

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