Panel Discussion:
Supply Chain Best Practices & Processes for Digital-Forward Brands
10:10 am - 10:50 am PT | ROOM 2
Operational excellence & digital performance go hand-in-hand. Yet, the digital supply chain is facing unprecedented unpredictability today as major retail clients continuously invest in meeting consumers at every stage of their buying journey. In this session, we'll explore how top branded manufacturers navigate key digital operational challenges - unpredictable ordering & inventory patterns, minimizing profit-draining shortages & chargebacks, maintaining clean distribution practices, adjusting to ongoing network upgrades from key customers, & more. Join industry leaders Bonnie Walz (3M), Bobbi Doyle (Apothecary), Debrup Jana (Mars Wrigley), & Jen Hedberg-Jones (Hallmark) as they provide actionable insights on pressing digital supply chain topics.
Panelists
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Bonnie Walz
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Bonnie Walz is a Global Customer Engagement Director for 3M Company, responsible for supply chain & operations excellence. She is a lifelong 3Mer starting as a college intern & now celebrating her 35th service anniversary. Over the years she has worked in warehousing, transportation, inventory management, & customer service. Her MBA & BS are both from Northern Illinois University. She is a certified Lean Six Sigma Master Black Belt. Dedicated to the customer, Bonnie is enthusiastic about integrating information, systems, & processes to build out new ways of driving efficiency & profitable growth in supply chain management.
3M is a materials science & manufacturing company that innovates & delivers solutions for global challenges. Every day, our employees are advancing the future of automotive technologies, consumer electronics, industrial capabilities, personal safety, consumer goods, climate innovation, & more. By making indispensable solutions that empower modern life & advance human progress, 3M Science is building a brighter future.
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Bobbi Doyle
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Bobbi Doyle is an experienced Supply Chain & Customer Operations Director with a demonstrated history of strong leadership within the CPG industry, serving most major retailers in Food, Drug, & Mass. Professionally skilled in Sales Operations, Supply Chain, Consumer Insights, Customer Service Levels & Satisfaction as well as Key Project Implementation within the organization.
Founded in 1975, Apothecary Products is a global leader in consumer wellness products. Our retail products help consumers improve their health & wellness. We also support pharmacists & the patients they serve with our innovative pharmacy products.
Apothecary Products’ retail brands, Ezy Dose®, Flents®, Protechs® & Wipe ‘N Clear® are market leaders in medication management, pharmacy supply & eye, ear & injury care.
Since innovation is at the core of our business, we take pride in developing products that solve consumer needs & have secured over 70 patents. We are proud that the Arthritis Foundation certifies many of our Ezy Dose medication management products for their easy-to-open features.
Apothecary Products is a worldwide partner with the majority of US retailers (food, drug, mass, club), independent pharmacies & drug wholesalers. We have an international presence in over 80 countries.
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Debrup Jana
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Debrup Jana is a technology-driven and strategic digital commerce leader offering with expertise in launching digital growth models, customer-focused supply chain, omnichannel transformation, last-mile logistics, etc. Currently, Debrup is responsible for scaling new digital fulfillment models, launching digital commerce focused product portfolio and improving digital commerce customer service levels. Prior to MARS, Debrup held digital commerce supply chain positions at Amazon and Gartner, where he helped retailers and consumer brands create digital commerce supply chain strategies.
Debrup believes digital commerce, in spite of its challenges, will continue to be a key unlocker for brands and allow them to reach a global customer base, build brand awareness through digital presence, gather valuable customer data, all contributing to greater market reach, customer engagement and increased revenue
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality snacking, food, and pet care products and services, we employ 150,000+ dedicated Associates. With more than $50 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
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Jen Hedberg-Jones
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For the past 5 years, Jen Hedberg-Jones has led Hallmark’s ecommerce operations for Hallmark.com and Hallmark’s Amazon business as Sr. Director of Omni Fulfillment and Operations. Jen is actually a Hallmark boomerang employee – she began her career at Hallmark in various supply chain roles before spending 4 years with Amazon in both Operations and Finance before coming back to Hallmark in 2020. Jen and her team collaborate across the organization to strategize, forecast, and fulfill over 4,000 SKUs for Amazon and over 7,000 SKUs on Hallmark.com. Over the past 5 years, Hallmark’s ecommerce businesses have seen substantial year over year increases. To plan for the future, Jen and her team have modernized Hallmark’s ecommerce fulfillment operations with new software and automation to streamline operations. Jen and her family live in Kansas City, MO and currently are spending their free time living the kids travel baseball life and attending college football games.
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn and Twitter.