Follow the Money:
Bridging Upper & Lower Funnel - How eCommerce Teams Can Leverage Closed-loop Deterministic Data to Drive Enterprise Growth & Profitability

As retailers chase high margin advertising businesses, how should brands consider what is upper funnel, what is lower, what is trade, what is brand — & then how to measure + optimize. Brands don’t sell into marketplaces (constraints of physical shelf are gone), they make choiceful selection decisions & are sold advertising. As such, eCommerce teams uniquely straddle brand & trade decisions. We will talk through what’s emerging in the space & how brands can use closed loop signals to drive their enterprise.

Patrick Miller Co-Founder Flywheel

Miller co-founded & is a Director of Flywheel Digital, a pioneering digital advertising, eCommerce, & technology firm that optimizes retail & media for the world’s largest brands. Patrick focuses on product, technology & data science for Flywheel. By verticalizing technology & managed services, Flywheel became the largest marketplace partner. Under Miller’s leadership, Flywheel grew to more than 2,000 colleagues with global operations in the Americas, Europe, APAC, & China. 

Flywheel was acquired by Omnicom Media Group, North America’s largest purchaser of media, in January 2024 in what was Omnicom’s largest ever acquisition. Miller also serves on the Board of Directors for Sheppard Pratt Hospital, the nation’s largest private, nonprofit provider of
mental health & is Vice Chair of the Maryland League of Conservation Voters.

Gabe Fishbein VP of Product Flywheel

Gabe Fishbein is VP of Product Strategy at Flywheel Digital. Since joining Flywheel 8 years ago, he has been focused on building out Flywheel’s proprietary tech stack to address the unique needs of large, matrixed vendors on eCommerce. This technology supports Flywheel’s continued growth, from 5 to more than 2,000 employees. Gabe is responsible for the continuous delivery of innovative, first-to-market solutions to help brands continue to drive retail outcomes.

Prior to Flywheel, Gabe co-built an Amazon third-party seller business where he realized a successful exit. Gabe holds degrees from the University of Maryland in Information Systems & Marketing, with a minor in Innovation & Entrepreneurship.

Flywheel’s best-in-class service combines tailored expertise with cutting-edge software solutions to achieve a singular goal: drive incremental sales, share, & profitability for our clients.

As the leader on every major marketplace platform, we pride ourselves on our size & influence, but what sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.

With operations across the Americas, Europe, APAC, & China we're often thought of as a retail media company because of the scale of our buying power - but the truth is we drive value across the entire digital commerce experience. We'll do whatever it takes to make sure our clients thrive in the ever-changing digital commerce landscape.

Flywheel is the designated digital commerce practice area of Omnicom (NYSE: OMC).

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