Developing an Effective Data Strategy and Measurement Plan for Modern Brands
9:15 am - 9:55 am PT | ROOM 2
Commerce is undergoing rapid transformation, & brands are striving to keep pace. Recent advancements in digital commerce, technology, & AI are driving evolution among retailers, media providers, & consumers. Consequently, data is becoming increasingly disparate & abundant, SaaS providers are proliferated across the value chain, & brands are often left navigating the complexities of siloed tools & datasets. To remain competitive, brands must establish clear data & measurement strategies to fuel commercial growth. In this session, we will explore how to create a clear data strategy & develop effective measurement plans to ensure modern brands can thrive in this dynamic environment. Nate will be joined by Prabhath Nanisetty, Global Head of Industry at Snowflake, to discuss the modern tech stack & collaborative “data cloud” approach.
Speakers
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Nathan Moran
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Nate brings a wealth of experience from his extensive CPG background, with key roles at Red Bull, Newell Brands, Unilever, & now Edgewell Personal Care. With both global & North American experience, Nate has a proven track record in leading data & analytics, digital commerce COEs, & AI-driven initiatives. Nate currently heads up the Growth Strategy & Analytics organization at Edgewell, which encompasses teams dedicated to Data & Analytics, Performance Marketing, & Strategic Revenue Growth Management.
Nate is a firm believer in the power of data as the connective tissue between all teams in a modern CPG company. He is a pioneer in connecting large datasets to democratize insights & actions that drive mutually profitable growth for brands & retailers. His innovative approach & expertise make him a valuable voice in the conversation about developing an effective data strategy & measurement plans for modern brands
Edgewell Personal Care is global team of 6,800 visionaries, doers, & makers. Edgewell has a portfolio of over 25 brands that includes Schick®, Wilkinson Sword®, Edge®, Skintimate®, Billie®, Playtex®, Stayfree®, Carefree®, o.b.®, Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black®, & Wet Ones®. These brands touch the lives of consumers in more than 50 countries. Together, we re-imagine good mornings & endless summers, beauty, confidence & determination. Edgewell is passionate about making the little moments leading up to the big memories just a little bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, & more trustworthy—so they can devote that much more energy to the people they care about most. We make useful things joyful.
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Prabhath Nanisetty
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Prabhath Nanisetty is the Global Head of Industry for Retail Data, Technology, & Quick Commerce at Snowflake. He advises companies in the Retail & Consumer Goods ecosystem on accelerating data collaboration, product roadmaps, & innovating on the most challenging customer problems. His background as the former Chief Innovation Officer at Numerator, as a former Consumer & Media Analytics leader at P&G, & being a Snowflake customer for over six years provides him a unique perspective on solving modern Data & AI challenges in this industry.
Snowflake makes enterprise AI easy, efficient & trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, & power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com.