Audience Centricity: How Leading Brands Define, Analyze & Activate Their Target Audiences & Personas to Accelerate Sales Growth
8:20 am - 9:00 am PT | ROOM 2
Leading brands are deploying advanced new approaches to more deeply understand their customers, journeys, & behaviors by unifying first-party shopper data. The presentation will highlight the strategies used to identify & segment audiences & deliver seamless, highly personalized experiences with content & advertising to drive more shopper engagement & sales across Amazon, Walmart, & other retailers. Additionally, the session will showcase how brands measure performance with market share, share of voice, & multi-retailer attribution.
Speaker
 |
Michael Lagoni
|
Michael Lagoni is Founder & CEO of Stackline, a retail technology company that serves thousands of the largest consumer brands & retailers. Stackline’s all-in-one platform unites real-time data across shopper, marketing, operations, & competitive intelligence to equip brands with the tools needed to optimize their retail performance.
Before founding Stackline, Michael held data analytics roles at Amazon & The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence.
Michael earned his MBA from Harvard Business School.
On a mission to fuel the future of commerce by bringing brands & customers closer together, Stackline is the leading AI-enabled retail intelligence & activation platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, & financial firms trust Stackline as the single source of commerce truth. Fueled by proprietary neural networks & deep learning systems, Stackline's market insights, revenue metrics, behavioral data, & autonomous functionality create the actions that determine success or failure.
Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.