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Shaping the Future of Home Improvement.com

For the first time ever, CRC will host an exclusive, invite-only gathering dedicated to the digital transformation of the Home Improvement industry. The 2026 Home Improvement eCommerce Exhibition brings together CRC analysts and select industry leaders to explore the trends reshaping the ecosystem from big-picture digital commerce share and sales trends to the rising influence of agentic commerce, Amazon’s evolving role in the category, and deep dives into the strategies driving growth across HomeDepot.com and Lowes.com. 

The exhibition will also examine how leading organizations are structuring teams and resourcing their digital commerce efforts to compete in this rapidly evolving landscape. Designed for retail and digital leaders in Home Improvement that are not currently plugged into our eCommerce research, this inaugural event will deliver the insights and strategies needed to navigate online advancements in the industry.

 
   

DATE 
Thursday, May 14, 2026 

LOCATION 
Omni Hotel at the Battery

1 pm - 4 pm - Summit Sessions
4 pm - Networking Cocktail Reception

2625 Circle 75 Parkway
Atlanta, GA 30339
 
SAVE YOUR SPOT 
Register Here		  
 


Enjoy a complimentary ticket to our inaugural exhibition. This invite-only, all-access pass includes admission to the 2026 Home Improvement eCommerce Exhibition, along with exclusive networking opportunities and a cocktail reception.

Register

    
     

 
ECOMMERCE IN HOME IMPROVEMENT
About the Event
 


The 2026 Home Improvement eCommerce Exhibition is designed for Home Improvement brands that are not currently plugged into CRC eCommerce, retail media, and A.I. insights to learn where the industry is headed, identify organizational/resourcing gaps for navigating digital commerce, and walk away with practical steps to take in order to win in an evolving retail landscape.

Here's what we'll be digging into...
 
eCommerce Organizational Alignment & Resourcing 
Strategic initiatives in how leading teams are evolving their eCommerce orgs to keep pace with growth
 
Amazon Developments in Home Improvement 
What’s changing including Amazon B2B insights and where opportunity is emerging
 
HomeDepot.com & Lowes.com
Deep dive and tactical best practices to win on the platforms that matter most
 
Retail Media 
Insights from Amazon Ads, Orange Apron Media and Lowe’s Media Network
 
Generative A.I.
Use cases and agentic shopping positioning identifying what’s real, what’s next, and how to position your business now
 

  HOME IMPROVEMENT ECOMMERCE
Exhibition Agenda
 
   
12:00 pm - 1:00 pm EDT 1:00 pm - 1:30 pm EDT


Registration Check-In

Omni Hotel at The Battery
2625 Circle 75 Parkway
Atlanta, GA 30339
 


Welcome & Opening Remarks: 
Home Improvement Industry Overview + Digital is the Present & the Future,
the Time to Improve is Now


Mark Herbek
Executive Director, Home Improvement
Cleveland Research Company
1:30 pm - 2:10 pm EDT 2:10 pm - 2:25 pm EDT


Online Deep Dive & Practical Applications: 
Best in Class Digital Tactics to Achieve Total Retail Success

▪ Digital Merchandising for HomeDepot.com & Lowes.com
▪ Amazon Positioning within Home Improvement
▪ Agentic Shopping Developments
▪ Retail Media Best Practices 
 

Connor Savage 
Research Associate, eCommerce 
Cleveland Research Company  
 


Networking Break 
 
2:25 pm - 3:00 pm EDT 3:00 pm - 3:15 pm EDT 


Supplier Data Dive:
How Does eCommerce Stack Up vs. Brick & Mortar?  

▪ Supplier benchmarking & themes from our research 
▪ What's changed since last year? + Looking towards the future 


Matt Leiser
Director, Home Improvement
Cleveland Research Company


Networking Break
3:15 pm - 3:45 pm EDT  3:45 pm - 4:00 pm EDT


Strategic Alignment Session: 
Digital Resourcing, Organizational Structuring & Investments for the Future   

▪ How to build organizational alignment for the future of retail 
▪ Agency & tech stacks priorities 
▪ How are digital-savvy suppliers hiring for the future? 
 

Connor Savage 
Research Associate, eCommerce 
Cleveland Research Company  


Closing Remarks:
Summary of the Day, Conclusions, Q&A
*Agenda, speakers, and session topics are subject to change.

 

 


HOME IMPROVEMENT & ECOMMERCE
CRC Speakers
     
Mark Herbek
 		 Matt Leiser
 		 Connor Savage
 
Mark Herbek, CFA  Matt Leiser  Connor Savage 
Executive Director, Home Improvement 
Cleveland Research Company  		 Director, Home Improvement Council
Cleveland Research Company  		 Research Associate, eCommerce
Cleveland Research Company  

 

       Why attend CRC's Home Improvement Digital Summit

EVOLVING DIGITAL ECOSYSTEM 
Why Attend

From Amazon’s expanding role in the category to deep dives on HomeDepot.com and Lowes.com, explore how retailer platforms, retail media networks, and digital merchandising strategies are reshaping how brands compete online.

  

 

AN AFTERNOON OF INSIGHTS 
Exhibition Venue

Located in the heart of one of Atlanta's most vibrant districts, the Omni Hotel at The Battery will host CRC's inaugural exhibition. Surrounded by premier dining, entertainment, and overlooking Truist Park, The Battery provides an ideal setting for industry leaders to connect. 

Omni Hotel at The Battery 
2625 Circle 75 Parkway
Atlanta, GA 30339

 Omni Hotel at The Batter